Auromere is committed to providing natural, vegetarian body care products that are not tested on animals. They condemn the practice of cruelty to animals through drug and cosmetic testing. Over the years the Auromere brand has carried the seal of approval from the Humane Society, Beauty Without Cruelty, PETA (People for the Ethical Treatment of Animals) and the "Leaping Bunny" logo of the CCIC (Coalition for Consumer Information on Cosmetics).